After the 1960s, the ukulele declined in popularity until the late 1990s, when interest in the instrument reappeared. During the 1990s, new manufacturers began producing ukuleles and a new generation of musicians took up the instrument.

Former Beatle, George Harrison, and former keyboardist of The Cars, Greg Hawkes, became enthusiastic players. The Ukulele Orchestra of Great Britain, formed in London in 1985, have played to audiences across the world. Hawaian-born Jake Shimabukuro has also become a popular ukulele performer in recent years, having played the instrument since the age of 4.
Israel Kamakawiwo'ole also helped popularise the instrument, in particular due to his 1993 ukulele medley of 'Over the Rainbow' and 'What a Wonderful World', used in several films, television programs, and commercials.